Now that winter seems long gone, millions are hitting the road this summer in their RV's. Marty Hansen, known as Professor Marty, couldn't be any happier about that since he recently released his song and album entitled Me And My RV, co-written with Bill Warrington. The song soon became the title cut once a niche identified itself after enthusiastic response from RV owners.

 

The song was inspired by country living in Hansen's home of Garden Valley, California and has captured the roaming spirit shared by a market of eight million recreational vehicle owners and 3,500 RV parks all over America.

 

Hansen began promoting his album this past spring with a "World Premier" in Albuquerque on April 17th.  Soon after, America's Best Campground (voted #1 seven years in a row) in Branson, Missouri took 120 copies of the CD to sell. Then a campground in Durango, Colorado took 30. Another in Ohio's Amish Country took 30 and by the end of the month the album had its first online sale from its website links to CD Baby and DigStation. Since then, there have been an additional 19 RV Park counter display placements, arrangements to use the song in an RV park commercial, and an offer to represent the album in Australia and New Zealand.

 

Future plans include hitting the road with CDs in tow and camp-side live performances at vehicle conventions and rallies that draw thousands of participants. In addition, there are countless RV-related websites, periodicals, blogs and forums to promote Hansen's music as well as several RV manufacturers and related companies that could incorporate his song/album in their own marketing efforts. Cross-promotional opportunities could be just around the bend for Professor Marty. For more info check out www.meandmyrv.org .